Jack Antonoff Reveals Taylor Swift's Secret to Selling Over 1M Albums

Jack Antonoff of the band Bleachers has worked with Taylor Swift producing/co-writing on her successful new album redemption.

In an interview at Philly's Radio 104.5, Jack revealed the secret behind Taylor Swift selling over a million copies of her new album in less than a week. “She has a lot of fans,” says Jack, not just because she’s “famous”, but because her fans are true fans.  â€œA lot of people think that fame,  or press, or everyone knowing your name can sell you a lot of records or movies or whatever it is, but it’s not true. Everyone knows a lot of people, but, when they put out an album, no one cares. What’s always exciting to me about her is,  she has a ton of fans that like to listen to ALL her music and will buy her music.”  He continued, “That culture is amazing.”

He equates her die-hard fans to those of the Grateful Dead , and when he was growing up, Green Day, “I’d buy anything they put out.“ 

Listen to his full insight below starting at the 10:00 minute mark.


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